Why build an email list? Email list building allows you to stay in contact with people interested in your niche who are potential customers.
You can email subscribers and build a lasting relationship. By offering tips and suggestions to your subscribers you build trust and value. And, people are more likely to buy products recommended by people they trust.
From your own experience you know it takes several exposures to a product before you buy it. The same is true with people on your email list. You must email potential customers multiple times with information about a product you are promoting. Do this and you will make more sales. And that means more commission income for you.
If you don’t build and email list you will have only one contact with each prospect. It’s like you are starting your business over each and every day. You will need to attract new prospects every day. The result will be that your business does not make as much money as it could.
Your efforts as email list building represent an important growing asset. It increases the value of your business each and every day. And most email marketers say it is their most important asset. You own your list. Your email list is not owned by Twitter or Facebook. It’s yours. You have complete control over it.
Email List Building – Why Build an Email List
Be sure to watch this video which explains email list building and gives reasons why you should build and email list.
What’s up everyone? Today we’re gonna talk about the importance of email marketing and why your business should be growing an email list.
Email is a really great tool to turn potential customers or leads into the first-time clients, and turn those first-time clients into repeat loyal customers. So why don’t we get into why email is so much different than other forms of reaching out to your clients?
Email List Building Doesn’t Cost a Lot
First of all, it doesn’t cost a lot, or actually can be free to get started with email marketing. So if you sign up with MailChimp you can actually have a free account up until you have 2000 subscribers or send over 12,000 emails a month. We use for our business convertkit which, you find, it’s a little bit better but it does start at $30 a month for any email marketing service. You usually can get a free trial, so I’d recommend signing up for a couple. See which one seems to be the easiest to use or makes the most sense for your business. Email marketing is really easy to get started. You do not need any special skills whatsoever. Just sign up for the free trial or free account, upload them a list of emails if you have them, design the email, upload the content ,and hit Send. It’s as easy as that. You can do more complex things such as set up email marketing files to send out a series of email over a period of time.
If you have any questions about how to set up any email marketing campaigns leave it on the comment section. I’m happy to videos about those in the future.
Email List Building Has the Largest “Reach”
Email marketing probably has the largest reach. And what I mean by that is, if you have a thousand people in an email list, you’ve got thousand fans on Facebook, a thousand people on Instagram, a thousand people on Twitter, and you send the same message across all of them, email is probably gonna be the one that reaches the largest number of people. They’re looking through their email all the time, several times a day. They’re at a minimum gonna skim through and see the subject and the snippet of what your email is about. They may not open it, but most people are at least get to that level.
Email List Building Has Better Open Rates
And you may have open rates of 20, 30, 40, 50 whatever percent for an email. Take Facebook for example, they’re probably only show that message to one to ten percent of your audience. So if you’re got a thousand fans, they’re gonna show it to 10 to 100 of them. The other 900 and some people are not even gonna see the message, ever. The same thing with Twitter or Instagram, or any other social network. So that’s a really powerful thing is if you had the same size audience you’re gonna reach a larger percent of them with emaIL than other methods.
Email List Building Give Better Conversion Rates
Number four is, you’re gonna see a higher conversion rate. So if you see the open rates of emails is much higher than who you’re gonna reach through other methods. But then also the click-through rates from someone that open an email, click through and did the action that you wanted them to isn’t much higher than it is on social media. Part of the reason you’re gonna reach more people and have a better conversion rate for email versus other methods of reaching out to them is just the lifespan of an email. So someone will scroll through all the emails, make sure they didn’t miss something. So they’re gonna go back days or weeks, and probably come across your email at some point if they didn’t right when you first sent it out.
Also the search ability of email which is really powerful. So they could see something today, they might miss it today and search for something from you and find it weeks later. Or if you read a great email they may refer back to a time and time again and see it multiple times. It’s much harder to find all messages on social media than it is through email.
Email List Building Helps Grow Social Media
Email is a great way to grow your social media YouTube or other channels. So once you have someone’s email address you can send them to your latest YouTube video you can tell them days or weeks in advance about the new Facebook live you’re gonna be doing. You can basically take someone from there and direct them to whatever actions you want them to take, or grow your social media following.
Also, in your signature, if you put the little icons for where you’re on social media you’re not really pushing people to go there but it’s just a subtle reminder hey by the way, I’m on Twitter, or by the way I have a Youtube channel. And you’ll find that some people will be clicking on those links and each one of the emails that you send out.
Email List Building Lets You Own Your List
Oh, one another point with this is email is not gonna penalize you depending on where you’re sending the traffic. This you say with Facebook is that they hate sending you anywhere outside of Facebook, especially to say YouTube. And so we have do a lot of YouTube. And the issue is it kind of distorts the image if you try to put a Youtube link. The thumbnail doesn’t show up right. It’s not going to show up to very many people because Facebook doesn’t want you to go there. You have an email list you say check out my Facebook Live. Go to my website check out my Youtube video. You can send them anywhere you want.
Email List Building Lets You Design Your Emails
Also, the email marketing there’s not a lot of design restrictions. It could be all text. It can be an image, could be a bunch of different images. You can link to videos. But think about Instagram. You can’t really put links anywhere. Twitter has a character limit. So it’s a great way to communicate with your audience in the format that you like the most.
Email List Building Helps With Sales Funnels
Email is the best way to set up a sales and marketing funnel. So if you’re not familiar with this, you might be, but maybe you don’t know exactly what it is. But a lot of times if you sign up for an email list. Hey, download this ebook. Then you realize you’ve got the e-book the day later you got another message three days later. You got another message. Then all of a sudden they say, Hey, I’m offering this course or something else, or do you want to set up a call? Basically, what that is is that’s an automated sales marketing funnel where you can have email set up over time to be sent to that person to basically take them through the process to being a much warmer lead and being ready to maybe purchase from you.
Email List Building Lets You Segment Your List
Email marketing is also really powerful because you can segment your listing any way imaginable. And so if you can measure it, you can split up your list that way and send out different emails to different groups. So you could say, Hey, who are my top ten customers? And send them this message, someone who bought from you once and hasn’t bought in six months, sends me this message. If someone signed up for your mail list. opens a few emails but never purchased anything maybe in three months, you send that specific person a specific message. And so you can cut up your email list into in many different ways you want and target specific messages to specific audiences. You can’t really do that on social media where you’re sending out a message and anyone that follows your own social media is gonna be receiving the same message.
Email List Building Protects Your Efforts
The last point on growing email lists is, what’s your backup plan? So imagine this. Chances are you’re growing an audience through say rented real estate. And what I mean by that is you’re getting a lot of traffic through SEO, through Pinterest, through Instagram, YouTube. That’s how people know you. And the thing is, what happens if that social network disappears tomorrow? Or they change their algorithm and you start getting less traffic, and less people seen your post. If you have their email, you can reach out to them, say, hey, by the way now you can find me here. I’m posting my video on Facebook instead of on YouTube. So email is a great back-up plan if things don’t work out on where you built up your audience. You can later send them someplace else.
Alright. Those are my points on why you can you start growing an email list for your business. Hopefully I convinced you to put more effort into growing that email list, and using that to grow your business.
In the next video I’m gonna walk you through how to start collecting those emails. So on your home page, on your blog, creating free opt-ins, and accessing pop ups, all sorts of things. So if you haven’t done so yet, subscribe to my channel and stick around for future videos. There’s also a couple along the side here if you want to watch them right now.
Until next time, bye.