Not Making Money in a Competitive Environment

You are not making money in a competitive environment because you are offering a single product. You may have high hopes. But, most people don’t make money online.

Your desire to succeed may be high. You need the extra money. You look forward to big commissions.

Yet you will probably fail. And you will fail because you cannot compete against more savvy marketers.

What is the key difference between you and those Lamborghini driving savvy marketers?

You Are Not Making Money in a Competitive Environment

Offering a single product in a competitive environment is not profitable.

McDonalds photo
Photo by spi516

Imagine going to McDonald’s and ordering a hamburger. Just a simple hamburger.

Who does that? Almost nobody.

A McDonald’s franchise owner would not be too happy to make 6 to 10¢ on the sale of only a single hamburger at a time. The real profits come from the fries and drinks people add to their order.

If all a McDonald’s sold were hamburgers, nobody could afford to invest more than a million dollars to get the fast food restaurant going.

Now imagine that you are selling a single product. It could be your own product or an affiliate product.

You set up an advertising campaign. Your campaign could use paid traffic or you could build a website and attract visitors using search engine optimization (SEO).

But, your efforts probably will not pay off if all you offered was a single product. The profits from that product would hardly pay for your advertising campaign.

Making Money in a Competitive Environment by Offering Several Products

This is why savvy marketers all offer multiple products, often in a one-time-offer (OTO) funnel. You start by ordering a basic item, then are shown additional items you can add to your order.

At McDonald’s the hamburger (or a Big Mac) is the front end product. Then you include fries and a drink to make the profits soar.

In the online marketing world, you start with a base product. Then you offer an upgrade to a “Pro” edition. Then you offer a commercial license. After that you offer unlimited access. Finally you offer a monthly subscription for addons that further enhance the product.

Make Money in a Competitive Environment

This is simply how online marketing works in today’s competitive environment. Those with big sales funnels make a lot more money than the novice affiliate marketer promoting a single product.

Affiliates who promote a single product cannot afford to bid on paid traffic against someone with a profitable OTO sales funnel. And free traffic is just too slow to make money quickly.

How Can You Make Money Online Fast in a Competitive Environment?

So, how can you make money online fast in a competitive environment?

You need to do three things:

  1. Offer multiple products in a funnel
  2. Build your own email marketing list to offer additional products
  3. Get targeted traffic to your opt-in page and your offer

This is a lot for someone just starting out. Or even for someone who has failed over and over again for several years.

But, there is an easy solution. And that is to use a great existing money producing funnel. Build and email list. And, start getting fast, targeted traffic to your opt-in page.

What Is An Autoresponder?

What is an autoresponder? An autoresponder is the tool that allows you to automate communicating via email with people who subscribed to your email list. Once a person has opted-in or subscribed to your email list, the autoresponder sends emails you want to send.

The entire email marketing industry, and probably internet marketing industry for that matter, is made possible by autoresponders. It is estimated that 281 billion emails are sent each day. This is made possible only by autoresponders.

There are basically two types or flavors of autoresponders.

  • Software programs you install on one of your domains. There is typically a one-time fee to purchase an autoresponder software program. And, if your hosting provider allows it, you can send emails directly from your server. Otherwise you can use a 3rd party email sender service (like Amazon SES , SendGrid, or Mailgun) to send your emails.
  • Autoresponder services provided by 3rd parties. These services typically charge a monthly fee which can increase as you acquire more subscribers or send out more emails.

Most autoresponders allow you to send two types of emails:

  • A sequence of prepared emails each subscriber starts to receive as soon as they opt in to your email list. This sequence may consist of several emails or it could contain hundreds of emails scheduled to be sent over the coming months.
  • Broadcast messages you send out to everyone in your list regardless of when they opted in.

Autoresponders help you automate campaigns to teach or promote. The emails can be customized with the recipients name to make it look more personal.

What Is An Autoresponder?

This video explains more concepts about autoresponders. After watching, you’ll be able to answer the questions: “What is an autoresponder?” with ease.

Hi. John here with another introductory internet marketing video.

Today I want to talk to you about “What is an autoresponder?” You hear this word thrown around a lot. It’s important to get an autoresponder and a lot of people don’t really understand what an autoresponder is. So I thought I’d just take some time out to discuss the basics of an autoresponder, or the components of an auto responder.

You hear a lot of people talking about building your list. What they’re really talking about there is using an autoresponder to capture names and email addresses of people that you can market to. So let’s consider what an autoresponder really is.

What is an Autoresponder?

An responder is a system that usually resides on the internet somewhere, maybe a service that you subscribe to. It might be a system that you’ve bought and installed on one of your own domains.

What it allows you to do is to find people who want to give you their names and email addresses in exchange for something of value. You may have seen this. People will say to you sign up for my email list and i’ll send you a free seven part miniseries, or i’ll send you a free PDF, or a free video, whatever it is. So, an autoresponder is a means of capturing these names and email addresses in order that at some point in the future you can actually send out email messages.

Now, these email messages might be sales messages, marketing messages. But, there should be a good mix of good value content in there. Things that your subscribers will really appreciate receiving, and not just a constant barrage of buy this, buy this, buy this. Personally there’s nothing annoys me more than receiving those kinds of messages.

So let’s take a moment and consider what are the actual components of an autoresponder. I’ve identified 10 things that I think are key to making up a good quality autoresponder. The first few are really basic.

What Is An Autoresponder? Capture Name and Email Address

You need to be able to capture names. I would go a little bit further say you need to capture names and email addresses. Most autoresponders will allow you to capture much more as well: telephone numbers, mailing addresses, details of where they saw an advert, notes, anything like this. .

However, I will caution you. The studies have shown that the more information you ask for the less likelihood is that somebody will subscribe to your list. I find that a simple name and email address, you could even say first name and email address, if you want, is usually enough. And you only want the first name because you want to personalize the messages.

What Is An Autoresponder? Scheduled Message Sequence

You want the ability to send scheduled emails. So if you’re offering somebody a seven part miniseries that they’re going to receive over the next seven days. you don’t want to have to go in there every day and send an email to everyone that’s just joined. With an autoresponder what you’ll do is you’ll set of all seven emails in advance. And you’ll say at intervals of one day send these messages out to people that just joined my list.

You can actually take this further and you could say that after the seven you want to send additional messages out. Some of which will be content some of which will be sales messages. I’ve known of people that have sent up a whole year of daily email messages that go out to people. The beauty of this is, when somebody joins your list you don’t have to do anything for that first year if you don’t want to. They continually are being contacted by you or by your autoresponder. So they feel that they’re building this bond with you, building this relationship. And if you do have new content that you want to add, you can simply just tag it onto the end of those 365 messages that are already there.

What Is An Autoresponder? Broadcast Messages

On top of this though you want to be able to send what’s called a broadcast email now broadcast emails are where you want to say I want to send an email right now to all these people on my list. Or I want to be able to send these five emails on these specific days. This is really useful when you’re launching a new product, or when you’re taking part in somebody else’s product launch. So you can sequence all of the emails in advance and you don’t need to remember to be there and push the button at the right time.

What Is An Autoresponder? Connect to Your Blog

I think a good autoresponder nice be able to link to your blog. if you subscribe to my list you’ll know that every time I produce new content on my blog you’ll get an email message. I’ve noticed a lot of the more well-known people in internet marketing circles are doing this. the great thing is is you’re providing content, valuable content, to your mailing list on a regular basis.

Link to Social Media

I also like it to link to social media. So when any of my broadcast emails go out it also updates my Twitter and my Twitter feed, also then updates my Facebook and my LinkedIn, and my friend feed, and my Plaxo. And all of these things are all driven simply by me sending an email out through my autoresponder.

What Is An Autoresponder? Track Open Rates

Now once you’ve started sending emails and you’re starting to build up a list, you need to be able to track the open rates. So you need to be able to say, okay, if I sent this to a hundred people how many of those hundred opened it. And what can I do to improve the open rate in future emails? So you might want to write a better subject. The subject really falls in with any sort of headline in copywriting terms. So if you can write better subjects or better headlines you’ll get more people to open your emails.

However I will caution you a lot of people use trickery to open these emails. They’ll say, “Response required”, brackets, personal message John. I hate that. If the subject has nothing to do with the message inside, that’s usually a signal for me to unsubscribe for a mailing list. Take that as a word of caution.

What Is An Autoresponder? Link Tracking

Alongside this you want to be able to do link tracking, So you know how many people have opened your email. If you put links in there, you want to know how many people have clicked on those links. And. if you’ve put three links in there, has everyone just clicked on the first one and ignored the others? Or does one of the links stand out more than the others? You need to know these things.

What Is An Autoresponder? Segment Your List

As you grow your list, you want to be able to segment it. So if you’ve got a list of 10,000 people, and you’re not sure which is the best of three emails that you’ve written, what you can do is, you can send each of those three emails to a segment of maybe 200 random people on your list. Your autoresponder will track who gets which of them. From that you could see which email gets the best open rate, which one gets the best link tracking. And you can also potentially see from these which one achieves the best sales figures. Once you know which of the three is the best, you send that one to the rest of the list. You can only do this if you have this list segmenting capability within your autoresponder.

What Is An Autoresponder? General Reporting

now on top of the tracking for individual emails you want to be able to see general reporting to see how your list is growing all the time. See how your open rates are improving all the time. How your link tracking is improving all the time. And it’s really helpful to be able to get that big picture in order to be able to fine tune your marketing.

What Is An Autoresponder? Unsubscribe Facility

Now key to any autoresponder is there must be unsubscribed facilities there. So when you send a message to somebody they need to be able to click a button which says “unsubscribe from this list.” If you don’t do that and they want to be off your mailing list, they’re more likely to send a message to your ISP saying this person spamming me. Then you’re likely to get shut down really quickly.

What Is An Autoresponder? Double or Single OptIn

And that brings us on to one final point about autoresponders and something around which there’s a lot of debate. And that is the double opt-in. So I just wanted to share my thoughts on this. A double opt-in is where when somebody joins the mailing list, they get an email confirmation which says we’ve just received this request, please click this link if you really want to receive emails. The two sides of the argument are by doing this you have the potential for somebody who’s giving you their name and email address to say actually you’re not. I’m not that bothered. And yes you can lose a few people like this. But in reality, most people who request, certainly in my experience, follow through and confirm. On the other hand, if you don’t do a double opt-in, you leave yourself wide open to people saying I never asked for this and therefore this person’s spamming me. The benefit, it’s a double opt-in is that you can say, “No, no. You asked for this and you even clicked a confirmation link on this day at this time.” As far as I’m concerned, double opt-ins for me are here to stay.

So that’s it for now. I’m John Landells from internet marketing with John at www.joeygunz.com and I’ll see you in the next video.

http://www.johnlandells.com/internet-marketing/autoresponder/ – Autoresponders are the key to a long-term, profitable Internet Business. Discover what they are and why they’re so important is this video.


Email List Building – Why Build an Email List

Why build an email list? Email list building allows you to stay in contact with people interested in your niche who are potential customers.

You can email subscribers and build a lasting relationship. By offering tips and suggestions to your subscribers you build trust and value. And, people are more likely to buy products recommended by people they trust.

From your own experience you know it takes several exposures to a product before you buy it. The same is true with people on your email list. You must email potential customers multiple times with information about a product you are promoting. Do this and you will make more sales. And that means more commission income for you.

If you don’t build and email list you will have only one contact with each prospect. It’s like you are starting your business over each and every day. You will need to attract new prospects every day. The result will be that your business does not make as much money as it could.

Your efforts as email list building represent an important growing asset. It increases the value of your business each and every day. And most email marketers say it is their most important asset. You own your list. Your email list is not owned by Twitter or Facebook. It’s yours. You have complete control over it.

Email List Building – Why Build an Email List

Be sure to watch this video which explains email list building and gives reasons why you should build and email list.

What’s up everyone? Today we’re gonna talk about the importance of email marketing and why your business should be growing an email list.

Email is a really great tool to turn potential customers or leads into the first-time clients, and turn those first-time clients into repeat loyal customers. So why don’t we get into why email is so much different than other forms of reaching out to your clients?

Email List Building Doesn’t Cost a Lot

First of all, it doesn’t cost a lot, or actually can be free to get started with email marketing. So if you sign up with MailChimp you can actually have a free account up until you have 2000 subscribers or send over 12,000 emails a month. We use for our business convertkit which, you find, it’s a little bit better but it does start at $30 a month for any email marketing service. You usually can get a free trial, so I’d recommend signing up for a couple. See which one seems to be the easiest to use or makes the most sense for your business. Email marketing is really easy to get started. You do not need any special skills whatsoever. Just sign up for the free trial or free account, upload them a list of emails if you have them, design the email, upload the content ,and hit Send. It’s as easy as that. You can do more complex things such as set up email marketing files to send out a series of email over a period of time.

If you have any questions about how to set up any email marketing campaigns leave it on the comment section. I’m happy to videos about those in the future.

Email List Building Has the Largest “Reach”

Email marketing probably has the largest reach. And what I mean by that is, if you have a thousand people in an email list, you’ve got thousand fans on Facebook, a thousand people on Instagram, a thousand people on Twitter, and you send the same message across all of them, email is probably gonna be the one that reaches the largest number of people. They’re looking through their email all the time, several times a day. They’re at a minimum gonna skim through and see the subject and the snippet of what your email is about. They may not open it, but most people are at least get to that level.

Email List Building Has Better Open Rates

And you may have open rates of 20, 30, 40, 50 whatever percent for an email. Take Facebook for example, they’re probably only show that message to one to ten percent of your audience. So if you’re got a thousand fans, they’re gonna show it to 10 to 100 of them. The other 900 and some people are not even gonna see the message, ever. The same thing with Twitter or Instagram, or any other social network. So that’s a really powerful thing is if you had the same size audience you’re gonna reach a larger percent of them with emaIL than other methods.

Email List Building Give Better Conversion Rates

Number four is, you’re gonna see a higher conversion rate. So if you see the open rates of emails is much higher than who you’re gonna reach through other methods. But then also the click-through rates from someone that open an email, click through and did the action that you wanted them to isn’t much higher than it is on social media. Part of the reason you’re gonna reach more people and have a better conversion rate for email versus other methods of reaching out to them is just the lifespan of an email. So someone will scroll through all the emails, make sure they didn’t miss something. So they’re gonna go back days or weeks, and probably come across your email at some point if they didn’t right when you first sent it out.

Also the search ability of email which is really powerful. So they could see something today, they might miss it today and search for something from you and find it weeks later. Or if you read a great email they may refer back to a time and time again and see it multiple times. It’s much harder to find all messages on social media than it is through email.

Email List Building Helps Grow Social Media

Email is a great way to grow your social media YouTube or other channels. So once you have someone’s email address you can send them to your latest YouTube video you can tell them days or weeks in advance about the new Facebook live you’re gonna be doing. You can basically take someone from there and direct them to whatever actions you want them to take, or grow your social media following.

Also, in your signature, if you put the little icons for where you’re on social media you’re not really pushing people to go there but it’s just a subtle reminder hey by the way, I’m on Twitter, or by the way I have a Youtube channel. And you’ll find that some people will be clicking on those links and each one of the emails that you send out.

Email List Building Lets You Own Your List

Oh, one another point with this is email is not gonna penalize you depending on where you’re sending the traffic. This you say with Facebook is that they hate sending you anywhere outside of Facebook, especially to say YouTube. And so we have do a lot of YouTube. And the issue is it kind of distorts the image if you try to put a Youtube link. The thumbnail doesn’t show up right. It’s not going to show up to very many people because Facebook doesn’t want you to go there. You have an email list you say check out my Facebook Live. Go to my website check out my Youtube video. You can send them anywhere you want.

Email List Building Lets You Design Your Emails

Also, the email marketing there’s not a lot of design restrictions. It could be all text. It can be an image, could be a bunch of different images. You can link to videos. But think about Instagram. You can’t really put links anywhere. Twitter has a character limit. So it’s a great way to communicate with your audience in the format that you like the most.

Email List Building Helps With Sales Funnels

Email is the best way to set up a sales and marketing funnel. So if you’re not familiar with this, you might be, but maybe you don’t know exactly what it is. But a lot of times if you sign up for an email list. Hey, download this ebook. Then you realize you’ve got the e-book the day later you got another message three days later. You got another message. Then all of a sudden they say, Hey, I’m offering this course or something else, or do you want to set up a call? Basically, what that is is that’s an automated sales marketing funnel where you can have email set up over time to be sent to that person to basically take them through the process to being a much warmer lead and being ready to maybe purchase from you.

Email List Building Lets You Segment Your List

Email marketing is also really powerful because you can segment your listing any way imaginable. And so if you can measure it, you can split up your list that way and send out different emails to different groups. So you could say, Hey, who are my top ten customers? And send them this message, someone who bought from you once and hasn’t bought in six months, sends me this message. If someone signed up for your mail list. opens a few emails but never purchased anything maybe in three months, you send that specific person a specific message. And so you can cut up your email list into in many different ways you want and target specific messages to specific audiences. You can’t really do that on social media where you’re sending out a message and anyone that follows your own social media is gonna be receiving the same message.

Email List Building Protects Your Efforts

The last point on growing email lists is, what’s your backup plan? So imagine this. Chances are you’re growing an audience through say rented real estate. And what I mean by that is you’re getting a lot of traffic through SEO, through Pinterest, through Instagram, YouTube. That’s how people know you. And the thing is, what happens if that social network disappears tomorrow? Or they change their algorithm and you start getting less traffic, and less people seen your post. If you have their email, you can reach out to them, say, hey, by the way now you can find me here. I’m posting my video on Facebook instead of on YouTube. So email is a great back-up plan if things don’t work out on where you built up your audience. You can later send them someplace else.

Alright. Those are my points on why you can you start growing an email list for your business. Hopefully I convinced you to put more effort into growing that email list, and using that to grow your business.

In the next video I’m gonna walk you through how to start collecting those emails. So on your home page, on your blog, creating free opt-ins, and accessing pop ups, all sorts of things. So if you haven’t done so yet, subscribe to my channel and stick around for future videos. There’s also a couple along the side here if you want to watch them right now.

Until next time, bye.

Email marketing services we use and recommend:
Convertkit: https://www.thefigco.com/convertkit
Mailchimp: https://mailchimp.com

TheFigCo Online
Website: https://www.thefigco.com
Facebook: https://www.facebook.com/thefigandco
Twitter: https://twitter.com/thefigco
Instagram: https://www.instagram.com/thefigco
Pinterest: https://www.pinterest.com/thefigco

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