What is a Sales Funnel? Creating a Sales Funnel

What is a sales funnel? A sales funnel is a series of steps you take someone through so they can continue to buy from you.

We are all experienced with sales funnels. Practically every time we go to the store to make a purchased you are offered additional options you can add to our purchase. Buy an electronic item and you are offered a extended service plan. Buy a car and you are offered an extended warranty plan. Buy a hamburger and you are offered fries and a Coke.

Buying online is no different. We make a purchase. then you are offered various upgrades. These upsells and downsells are part of the selling process. For example, here is a description of the sales funnel for a popular marketing product.

What is a sales funnel?
What is a sales funnel?

Sales funnels also occur in autoresponder email sequences. Once you subscribe to a list, you begin receiving a sequence of prepared emails. While many of these emails can present helpful tips, even free products. Many emails will promote products you can purchase.

Sales funnels keep the sales process going as long as possible. This maximizes the profit you can make from each person who subscribes to your email list.

If you do not have a sales funnel associated with products you sell or with an email list, you are not going to be competitive in today’s online marketplace. Other people will be able to afford to put more time, energy, and advertising money into attracting customers.

What is a Sales Funnel? And How To Create One that Actually Makes Money

So, you want to make money online, but where do you start? What is a sales funnel? How do you market it to the right audience? Look no further because ClickFunnels creator, Russell Brunson, will teach you!

Hey! this Russell again, and today, I’m excited, because today but I not just talking about Clickfunnels, which is one of the coolest things in the world. But for you to really utilize Clickfunnels and really have success from it, I think it’s vitally important that you not only get good at using the software and using the tool, we actually become a marketer.

Clickfunnels is built by marketers like me, for marketers who market their products and their services. And sometimes people come in and they have a product, have a service, they want to sell. They throw in into Clickfunnels. they build a funnel and then right nobody’s buying it. Nobody’s coming to my thing. No one’s giving me that email/ I just, like, why not?

It’s because it’s not just something you put up there and hope that the best happens. It’s something we have to understand the marketing behind it. And so what I want to do during this walkthrough is to help you out, understand some of the core fundamental concepts of marketing that are essential for your success inside of funnels. To kind of step back because I know that a lot of people, they first get in Clickfunnels, they don’t even know what a funnel is.

Most people obviously have heard of a website, right? When I got started in this business 15 years ago websites were the thing. And it was funny because I remember back then everybody would come and they would say, “My god, you think I need a website?” Everyone’s talking about website. Should I get one?

And now we kind of laugh out loud. I could stay, you know, like there’s no business I don’t think that doesn’t have a website. You have to have a website to exist. And that’s kind of where funnels are today. Funnels are the future. Like they are the evolution of websites. That’s where everything is going.

Do I Need a Sales Funnel?

People always ask me, like, well do I need a funnel for my business? And I was kind of chuckle because they don’t understand the strategy. When they do, it’s like, “Oh wow!” Like there’s no point to a website. Like the only thing I need is a funnel. The first core concept you have to understand.

I learned initially from one of my very first marketing mentors named Dan Kennedy. And he said this, “Whoever can spend the most money to acquire customer wins.” And I remember hearing that and just didn’t really resonate with me. But bear with me. As I share this story with you it’s gonna make, it’s gonna even find out like this is the key, most important thing to understand in business, in marketing, in funnels.

Potato Gun Plans Without a Sales Funnel

Let me tell you my story. So when I got started in this business back 15 years ago, I was in high school. And I’d built my very first website selling potato guns. Now I had created an information product. I set up a website. I’d done my best and back then the way that everybody got traffic to the web sites was by using a website called Google.

So I went to Google. I started buying my very first Google Ads. Now as a college student I don’t have a ton of money. So I was able to invest about ten dollars a day into Google ads. And the good thing for me is I was selling this for $37.00. And what happened is on average for every ten dollars I’d spend, I’d sell about one DVD. So you do the math on that I was spending ten dollars making thirty seven dollars. I had $27 profit that was putting inside of my pocket.

Without a Sales Funnel You Cannot Compete

Now what happened is a little while later Google shifted their algorithm and kind of changed how how things work. And the price for every single click started going up. It got bigger and bigger and bigger. Now what happens is one day I woke up and the ads that I was running were the exactly the same. I’m getting the same amount of clicks, the amount of people to my website. But now, instead of spending $10 a day, to do the same amount of traffic I was spending $50 a day. Now if you do the math on that, you spent $50 a day you make $37 day. I was losing 13 dollars every single day because of my website.

Now, I don’t know about you, but I really quickly, my wife and I realize we couldn’t keep doing that and stay in business. So after four or five days I had to turn off my website and it was over for me. And unfortunately for me and for so many entrepreneurs, that’s for most entrepreneurial dreams die is in your spending money you can’t be profitable. And it just falls apart.

How do Sales Funnels Work?

A few months later I had a friend who was in a similar business to me and he called me up and said, “Hey, Russell. I think I figured out the secret.” He said, “I started adding upsells to all of my products.” And I was like, what do you mean upselling?

He said, “Well, it’s kinda like McDonald’s. You’ve been a McDonald’s. You know when they offer you a hamburger,” and I said yeah. I said you know that for them to sell that hammer could actually lose money. The money for the ads and the promotion the marketing and actually lose money. So a hamburger might be 2 or 3 bucks, and it costs them four or five dollars to get you there, and then drive in. He said then they added this little sentence on there, and said, “Hey, would you like fries and a Coke with that?” And the majority people say, “Oh yeah, sure. Throw that in there.” And they did that. The fries and the Coke is where they make their money.

So I spend, you know, three or four dollars to get someone there. They sell a hamburger for two dollars. They lose. Then they add fries and a Coke and all sudden boom they’re profitable. And so he showed me his website. He had similar websites to me selling little information products. And he said, look what I did is I started having upsells.

Can I sell the next thing to someone who need it they bought my first product. And I said well how that worked for my potato guns I don’t know. He said well when somebody buys a potato gun DVD what’s the next thing that they need? And I was like, well you know, the next thing that stood by, the pipes and the glue, and the barbecue igniter, and all those pieces that you have to go to the store to get.

Do Sales Funnels Work?

He said, “You should make a kit and just upsell the kit.” And so I was lucky. I found someone up in northern Idaho who actually sold gun kits. And we did a partnership. And I started adding those as upsells.

And so I transitioned my my little website into my very first funnel. I didn’t know that’s what it was called at a time. It was a funnel, so somebody would buy my DVD, and then the next page would upsell them a potato gun kit. Now if you look at the math on how this all worked, I was still spending $50 a day on Google. That didn’t change. They didn’t lower their prices for me. They were still charging the same amount. And I was still averaging about one sell a day of my DVDs. So I was only making thirty seven dollars. So I was actually losing money.

But then what was cool is that one out of every three people who bought my DVD ended up buying my upsell, and buying my kit. You look kind of math on that kit, it was $197. That means one out of three means I made extra $65 for every DVD I sold. That means I spent $50 a day and I was making 102 dollars a day. So we do the math on that, I was actually making 52 dollars every single day.

Learn How to Build Sales Funnels

Now, that is when the whole light bulb went off my head. I was like, that, that’s the secret. Like if I can spend more money to acquire a customer, then I win. And that’s when I realized websites made me broke, but funnels actually made me money.

Now as I started my career after I did that, I started getting excited. I started realizing like, wow, there’s so many ways to do funnels. And I can put funnels into any business. And I started doing that. I started going into really competitive markets where there’s tons of competition. And I would look, and I would see these people. All I had was a website selling a product I would take that concept and I would go.

Matt started adding upsells, and down cells, and adding different things in there. And I start competing against these people and was crazy as they could spend, you know, however many dollars a day they could spend. But I could spend two or three times as much money and still make more money. And very quickly I start beating out all my competitors. And every market we went into.

Why Sales Funnels

If you’re a business and your break even or you’re losing some money, a funnel is the secret. That’s what gets you from breaking even to becoming profitable. If you’re doing well, but you want to grow, a funnel is the secret. It’s how you start taking your business and scaling it. You make more money for every single person who comes into your into your funnel.

OK. The funnels are the secret to growing businesses and getting your message, your products, your services, out into the world. Now obviously, there are lots of different types of funnels as you learned in the earlier walk through. Inside the cookbook we had 22 different types. And so, some of the funnels are specifically for selling the product.

OK, like my potato gun DVD where I sold the DVD then I have sold a potato gun kit, some some funnels aren’t for that. Some funnels are for generating leads, then you send emails to them and sell them things in the future. Some generate applications. You can calm on the phone, Some funnels to get people into your actual location. Now, there’s different funnels for different situations.

I think a lot of people think the funnels are this mysterious thing. Yet it’s happening every single day. Right now in fact. If you run an offline business, I promise you, you already have a funnel. It may be a really really bad one, but you have one. Think about it’s, let’s say, you’re a chiropractor, or a dentist, or something, right, somebody sees an ad. They drive by to see your billboard, and see your place. They get a referral. Something, right. And they come to your location. And walk up to your door.

How to Use Sales Funnels

What’s the first thing they do? They open the door, right. And they walk in. Now, something’s happening – they’re coming into this funnel. Now they’re greeted by somebody, could be your front desk receptionist, or whoever, right, and they’re saying something. They’re trying to get them to schedule an appointment, or set up a call, or whatever the thing might be. And then after that happens, and they take them to the next step, and the next step. And every business has it. There’s some kind of funnel. .

So then, a process, you’re taking people through all the time. And the online funnels are the same thing. People think is something different. But it’s not. It’s if I’m driving out from Facebook, they’re gonna come somewhere, to a page, and maybe I page I try ask for their email address. Or maybe I’m selling them a product, or I’m taking them down this path just like I would if I was selling somebody face to face. So cool. Think about funnels. It’s not something new or different. They’re not used to. It’s the same thing you’re used to. It’s just in an online format.

What is a Sales Funnel?

But I wanted you to understand that’s what a funnel is. I want you understand the one cold, core concept. So whoever can spend the most money to acquire a customer wins. That’s how you grow a company. That’s how you beat your competitors.

Let’s say some more products, and say your ads more out there. That’s how, like, all the things that you want in business all come off of that concept. And the way you’re able to spend more money profitably is by having a funnel. Think about your existing business. Think about the business in right now. Let’s say you do have a regular website. How do you take this thing with all these things? How do you restructure them into an actual funnel. And you start thinking about those things to get you excited about funnels. So with that said, thanks so much and I’ll see you guys on the next training.

Subscribe: http://bit.ly/fnlhckr

Want a free copy of the Funnel Hacker Cookbook? Get it here: https://funnelhackerscookbook.com/fhcb-introduction

See More Here: https://www.youtube.com/c/FunnelHackerTV

One of the best ways to learn how to build a solid sales funnel is to hack a funnel, which we do every friday LIVE. Join us as we break down and build up all different types of funnels from physicial product funnels to squeeze pages: https://www.youtube.com/playlist?list=PLoc93MnQcNN-Ap1iwek-uIj_FFRW_WI0E

Proof that with the right tools and market, you can sell anything online: https://www.youtube.com/watch?v=T3MiRlm_qN0


$1000 a Day Affiliate Marketing Blueprint For 2019

Here is an actual $1000 a day affiliate marketing blueprint for 2019 that actually works. Find out what it takes for you to succeed beyond your dreams.

It’ easy to want the “silver bullet” to instant affiliate marketing success. But, those looking for the easy road to success will always lose money because you’ll be buying the next shiny object.

Being successful in affiliate marketing requires focus, specialization. You already know that. Would you rather buy a product from someone who offers a wide array of products, or from someone who specializes? You’re more likely to take the advice of someone who compares similar products, giving you to pros and cons of each one. And, you’d rather follow their recommendation.

Become an Authority

This simply means that you need to become an authority in your field. Pick a niche and learn about that niche. Become an expert.

As you learn and as you gain experience, you’ll be able to write helpful, informative content about that niche. You’re free advice will attract others who are interested in your niche. Research and practice gives you the in-depth knowledge you will need to provide helpful content. Helping other people is the number one goal at the start of your internet marketing career.

If you want to be successful, you first must serve others who want the same things you do. And, for many people, you only need to know a little more than they do.

As you gain attraction in your niche you can build an email list. Email lists work because people eventually want your recommendations for products that will actually help them.

After this, you can build the product list you will recommend. This is often in the form of a funnel with low priced items at the start, moving toward higher priced items (and higher profits).

So, now, take a look at the following affiliate marketing blueprint that can make $1000 days common for you.

$1000 a Day Affiliate Marketing Blueprint For 2019

What’s up guys? Big Mark here. Thank you so much for coming back to my channel. It’s great to see you guys here today.

Alright. So on this video I’m gonna share with you my $1,000 a day affiliate marketing blueprint. Okay. As a matter of fact, this last 30 days I’ve generated over five figures in my business. And this last week I had a couple $2,000 days. So I’m gonna share with you everything, exactly how I’ve been able to do that.

You know I’m just a regular guy. And if I’ve been able to do this in such a short period of time, then I think you guys can do it too. Alright. So let’s go ahead and get started.

Targeted Traffic: $1000 a Day Affiliate Marketing Blueprint For 2019

So number one. Number one is targeted traffic, and lots of it. I think people underestimate the amount of traffic that they are going to need in their business. You know you can’t just send, like you know, 20, 30, 40 clicks to a certain offer or product and just sit back waiting for those sales to come in. You know you might get that, like, one-hit wonder in there. But, you are going to need hundreds and thousands of clicks to your different offers. Okay. Lots of eyeballs and views looking at what you have to sell. Alright.

So people that want your stuff. That’s going to be targeted traffic with it, whatever niche or market that you’re in.

Free Content: $1000 a Day Affiliate Marketing Blueprint For 2019

So how can you get that? Well, you go over here to number two. And that’s going to be content. Free content out on the Internet. Okay. Now this is going to be content that’s going to attract your ideal customer. Alright. Now this can be something like YouTube videos; it could be like a blog post, or something like that. And the reason why I recommend this is because it’s evergreen. It’s gonna be out there forever. As a matter of fact, I had a video the other day generate me a sale. And this was from, like, a video that I did like five or six months ago. So you can see how powerful that is.

Alright so content that attracts your ideal customer, whatever market that you’re in. Okay.

Paid Traffic: $1000 a Day Affiliate Marketing Blueprint For 2019

Now number three. This is like an alternative method that you can use from free content. And that’s going to be paid traffic. Now with paid traffic there’s a little bit of a learning curve. And a lot of people lose money. And that’s the whole point of paid traffic. You’re supposed to. Okay. Because what you’re doing at the first initial stages with paid traffic is that you’re just testing, Okay. You’re gathering data and you’re looking for your targeted audience. People to put in front of your different offers and things like that.

But the great thing about paid traffic is that you can scale it, and which is a little bit, sometimes, it’s a little bit difficult to do with content. Because in order to scale content, sometimes you guys just have to keep producing more content in order to scale traffic with that. That’s pay traffic.

High Ticket Offer: $1000 a Day Affiliate Marketing Blueprint For 2019

Number four. This is a high ticket offer. A high ticket offer that has a good value ladder. Now let me explain what I mean by this. You know I wouldn’t be able to generate these $1000 days unless I had a high ticket offer. Because, to be honest with you guys, when I started this whole thing I was promoting, low ticket stuff like on Clickbank and Warrior Plus, Jvzoo. I would make sales. But then the sales would be like fifteen, twenty, thirty dollars. And it was really hard even to get up there to even a hundred dollars a day in profit. But as soon as I got ahold of a high ticket program that I started promoting, I was able to generate these one thousand dollar commissions much, much easier. Okay. So if you don’t have a high ticket program right now to promote, and you’re looking to create those $1,000 commissions, well I’ll share with you how you guys can do that, exactly what I’m doing.

Personal Recommendation: $1000 a Day Affiliate Marketing Blueprint For 2019

But I want to get to number five. And what you’re going to do here after you have that high ticket program or offer that you are going to promote, you’re going to make a personal recommendation. A personal recommendation. So you have something you haven’t offer a service or product something that you strongly believe in. And then what you’re going to do is you’re just going to recommend it.

Now what you can do is, you can drive traffic from your content or from your paid traffic, or an ad. You can drive content to, like, to an opt-in form where you can start collecting people’s contact information, or like an email address. But then you can redirect them to a video that recommends, it’s, it’s a video of you personally recommending a product, okay. And this is great because you know they’ve already made that micro commitment by entering their email address. And then they go through your sales funnel. And then they see that little bridge video which is in between the offer and the email address. And that’s a little video of you. And you guys can do this. That it’s very effective. This is what I’ve been able to do to generate five figures in my last 30 days. And so it’s really effective.

And so that’s the personal recommendation. You can also do this through email by generating an email list.

Sales Funnel: $1000 a Day Affiliate Marketing Blueprint For 2019

But back to the what to offer here. What’s really important about high ticket offers, and what’s, what the great thing about it is, is that you have a small product at the very beginning which is when you bring people in. Okay. And then on the back end you have higher, you have a sales team that’s going to sell these higher ticket items for you. And then when they sell those products, you guys can earn these larger commissions such as a thousand dollars, which is what I’ve been able to do. It’s gonna be a lot easier for you guys to make money faster, make more money faster, doing it this way. Because instead of trying to sell a whole bunch of little tiny products to generate a thousand bucks, you guys can just sell one product. And whammo! You’ve got a thousand dollars or even more than that. Maybe two thousand dollars in your account. Okay.

Get More: $1000 a Day Affiliate Marketing Blueprint For 2019

So if you guys would like to get in touch or get a hold of a high-ticket system which is what I’m using to generate these sales, check out the link below in the description of this video right now and I will share with you. And I will walk you through. Always I will share with you some of my results on how I’ve been able to achieve these numbers as well. So check out that link below and I’ll give you that information right away.

So I hope you guys enjoyed this video. If you guys want more videos about making money online working from home and becoming an entrepreneur, hit that subscribe button right now and I will send you an update whenever I come out with a new video. You guys have an awesome day and I will see you on the next one. Peace, out.

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