$14,500 a month from giving people permission to become successful!

I really like this

..and I’m kind of proud of it too because this is a client of mine, who is definitely moving onto big things, all built on this method we devised.

So this is someone who was making a few thousand a month in the self-help niche and whose major interest is in the area of why some new business startups are successful but most aren’t

She looked into this and found that the business niche, start-up capital, location, age of business person, experience and a shedload of other things didn’t actually seem to matter too much when it came to which businesses were successful and which folded.

What really seemed to matter in her opinion, was the attitude to rules that the business person has.

Now if you’ve read any of my products or emails you’ll know I’m a huge believer in doing something, then apologizing if you ‘get caught’ rather than asking permission upfront and being turned down.

So when she told me that she was convinced that the person who bent the rules was much more likely to succeed I was really interested and intrigued.

She said that typically the person who was less restrained by factors such as local legislation, popular ethics (one example she gave was someone who set up a competing shop next door to an existing one and put the existing one out of business)and not being worried about what other traders or even customers thought was more likely to succeed than someone who ‘toed the line’ and did everything by the book.

The really interesting part to this is that she told me she’d found a change in behavior in people she knew personally who had started businesses and almost failed but then pulled back from the brink:

They learned to be less restrained by rules and ethics and take more chances, and adapted their behavior accordingly!

Do you see where this is going yet?

See where the money is going to come from?

She created a whole product around ‘freeing’ yourself up from restraint by learning to think like a business person.

She wrote a book (to brand herself as an expert) created a course and offered personal consultations and coaching.

All offers to take people who were natural rule-followers and turn them into people who thought like successful business owners.

I don’t mean by becoming ruthless or nasty (although caring less about what others think of you was a key part in this), it was more about overcoming the built-in problem most of us have with stepping outside the rules.

It’s about looking at rule-breaking and risk-taking from an objective perspective NOT as the socially conditioned school kid that most of us feel inside us when we might ‘get into trouble’ or have someone else disapprove of our actions.

I’m totally comfortable with this and think that if you want to be successful you have to bend the rules from time to time and not worry about it

When I was first starting out I’ve certainly sent out cheques that were incorrectly made out or not signed to give me enough time to get the money together…

…or phoned a competitor pretending to be a potential customer in order to get a look at their pricing structure.

Anyway, my client is doing incredibly well-teaching people how to move over from being a rule follower to a rule breaker.

She’s got some cracking branding in place and I think she’ll make a LOT of money from this.

Last time we spoke she was making over $14,000 a month from her products and (mostly) coaching program.

She says most of her clients are absolutely delighted with their newfound ‘thinking freedom’ and almost always show an upturn in business or performance.

All for showing people the way to the ‘dark side’ eh? 🙂

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Three Unspoken Reasons You Could Be Failing With Your Online Business

Obviously there are more than just three reasons why some people never quite crack it online of course…

..luck, motivation, background, even family support all play a part

But from the experience of working with numerous clients and customers I can safely say that following are three of the main reasons that can cause normal, intelligent, motivated people to fail with their online businesses:

ONE: Fear of investing money

You can’t set up an online business for free. It can’t be done.

If you’re anything like me you’ll need to find this out for yourself, of course, but if you want to save yourself two years of hard work and anguish then take the following to heart:

You need to invest in your business.

You’ll need resources, software, traffic, outsourcing, and professional help.

You won’t need it all at once of course, and if you do it correctly your business will fund itself as you go on…

…but being afraid, reluctant or unwilling to invest money in your business is most likely to be the thing that kills it off in the long run.

You wouldn’t (and couldn’t) operate without funds if you opened a high street shop or bought a franchise right?

Well there’s no difference

You need to spend money on your business.

Some things you can do for free, ALL things you can’t.

TWO: Failure to acquire the specific knowledge you need.

You don’t need to know everything but you DO need to know the right things.

You need to know the basics of selling, how to use certain bits of software or hardware, and you need to know how to put it all together…

..and if not putting it together physically yourself, then you need to know how it SHOULD fit together.

You can outsource a lot of your business, but you need to know that something exists to be able to outsource it!

You can’t work in a surfboard shop or computer shop successfully without knowing how the kit works.

You don’t have to know everything but you do have to know how to access the information you don’t have.

Likewise, if your business isn’t moving forward because you simply don’t know the technical aspects of how to do something then FIND OUT. Actively seek it out.

The knowledge won’t appear by magic one

Saturday morning when you’re at the gym and eventually it will turn into a roadblock and logjam your whole business.

Yes, you could outsource it but if it’s something you’ll be doing again and again like putting JVZoo button code onto your page or configuring a JVZoo funnel then it’s going to cost you a lot of money and time each time you need it doing.

So find out how to do it yourself.

Ask, Google, check YouTube, forums, networks, FAQ’s, support desks, friends, or whatever you need to FIND OUT the information that you need to know.

You’d be more than amazed at the number of people I hear from who are ‘stuck’ and have been for months because they say they don’t know how to do a certain thing…

..yet it only takes my support people TEN SECONDS to find a link to a YouTube video that walks them through that very information!

It’s crazy.

It’s lazy too.

If you need information find it.

You’ve got the internet. If you’d started a business 50 years ago it’d be a damn sight harder than it is now.

Research is a skill. Learn it.

THREE: Too much focus on the internet and not enough on the marketing

 Internet Marketing IS just that – selling stuff on the net.

It’s not a ‘thing’ in itself. It’s a WAY to selling something.

So it’s not a product – you’ll need one of those.

It’s not a sales letter or video – you’ll need one of those too.

Nor is it traffic. You’ll need to sort that aspect of your business out too.

Once you get that fact sorted out in your head you’ll be fine. But you need to really get it.

Took me a while to realize that pretty much  ALL the aspects of running a ‘normal’ business – from lead management through to making sales – were applicable to an internet business too

Sure, an online biz can be cheaper to set up than a shop or warehouse (all you need is a website) but when it comes to getting eyes on your product and then convincing the buggers to buy it…

…it’s just like any other form of selling.

So while it’s OK to use fancy software and platforms to make your selling easier or more effective, don’t make the mistake of thinking you’ll make money from that platform or software alone.

You won’t.

And then there’s one of MY main faults – tinkering with stuff.

There’s nothing I love more than installing a new plugin, bit of script or subscribing to a new service and spending days messing about with it.

The only problem is I’m a crap techy and I spend far too long doing something that is unproductive when I should be doing something to move my business forward.

I’ve managed to discipline myself only ever to get outsourcers to do stuff like this now, but I know people who spend their entire time online messing about with things like this and it means their business will never progress.

Focus on your business. Focus on what brings in the MONEY, NOT the internet side of things.

I know it’s much more fun installing a new blog theme or messing about with that new plugin you bought…

…but that’s NOT internet marketing, that’s just internet 🙂

And it doesn’t bring the money in.

So focus on what DOES.

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Are You Still Trying To Compete? Maybe That’s Why You’re Not Getting Anywhere…

I think it was Dan Kennedy who coined the famous question that every marketer needs to ask themselves at least once in their career:

Why should I, your prospective customer,  choose to do business with you versus any and every other category available to me, including doing nothing at all?”

Why you? Why should they choose to do business with YOU? (or ME for that matter)

The answer, of course, is that you ideally need your customers to come to you, which means two things:

ONE: Not trying to be everything to all people

TWO: Becoming unique by going niche

It’s important to understand that repelling people away from your business is a key part of your success and ultimately is good for

business as well as attracting them.

Don’t be a web designer, be a web designer for landscape gardeners.

Focus on that niche and that niche only.

Dentists will look at your service and walk on because it’s not for them. That’s fine.

Because Landscape gardeners will come to YOU because your service is specifically for them.

When you select a niche market you instantly have less competition and more in the way of uniqueness

A Hippy Marketing brand isn’t going to attract people who want to drive fast, expensive cars.

It won’t attract people with a 60 hours a week work ethic and it certainly won’t be right for single blokes intent on being players and bedding every eligible female in the northern hemisphere.

(But there will be niches for that too I’m sure)

But it does, however, attract my market, which is lifestyle-oriented, home-based, time-rich (or wannabe time-rich), family centred ethical approach to internet marketing.

Those that think it’s all hippy-dippy crap walk past, which is fine with me because they’d be a bloody hard sell anyway…

In my opinion, being just an internet marketer isn’t going to cut it for much longer.

There are too many new marketers coming onto the scene and very little to differentiate them.

The guys and gals who are relatively new to the scene and who are making good money are the niche marketers. 

These are the ones who focus solely on Amazon mini-sites, or CPA techniques or email marketing…and little else.

Look at the successful blogs and sites you see out there – they’re much more focused than they were a decade ago. 

Single mum entrepreneurs, day trading for the over 50’s, sports betting for women.

Niche.

Differentiation.

It defines your market and separates you from your competition…and it’s possibly the reason that you maybe haven’t found the success you’ve been looking for?

If you’re not niche enough the competition will become enormous if it hasn’t already.

In most markets, I reckon the business trying to be all things to all people will hit problems very quickly.

Look at what you offer and if you’re trying to appeal to everyone perhaps have a rethink about where your interests lie and what else you COULD offer…

…but go NARROW not broad…

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$4,214 Per Month From Cheat Sheets

I love this and it’s very clever..

It works because it connects the marketer in question with his list and reinforces the ‘I care about my subscribers’ bond.

It also makes him an extra four grand a month on top of his affiliate commissions, although not in the IM niche – he’s in the health, weight loss and running niches but I

can’t see a reason it won’t transfer into any niche nicely.

Here’s how it works.

As well as selling his own products (one core product actually) in each niche he’s also an affiliate marketer.

So he promotes multiple different weight loss products, running products, exercise equipment and similar because he recognizes that just like the make money online niche, people try every method until they find what resonates with them (and even then they often keep buying)

He’s promoted successfully for a number of years and sales were fine, but here’s how he’s managed to add another $4k to his bottom line using cheat sheets in his affiliate marketing:

When he selects a product to promote as an affiliate he buys it himself (or gets a review copy) and takes the time to go through it so he knows it well.

Then (and this is the clever bit) he creates a ‘cheat sheet’ that summarises the whole product into one PDF, sometimes even including a flowchart.

In essence, he creates an ‘at a glance’ guide to the product that simplifies, outlines and gives the buyer a snapshot of what’s involved.

And then when he promotes the product he simply says that he’ll include his own personal cheat sheet in with every purchase.

Now this works on a number of levels..

The buyer knows that our affiliate must have actually read the product in order to product the cheat sheet so he knows it’s a genuine and personal recommendation not just seom throwaway ‘quick promo to his list’

The buyer also knows that the cheat sheet will be a great help in finding the parts that interest him or her, and will allow him to get an overview of what’s involved and so

the main product doesn’t seem quite so overwhelming – this also cuts down refunds.

(How many times have you bought something and then stared in dismay at the 11 videos you need to watch to find out what the product involves? The Cheat Sheet overview is a huge help in situations like this)

And finally, because our affiliate includes an offer of help in with the cheat sheet (email me if you need anything) he builds trust and rapport with his readers.

It’s working really well for him and I can’t see any reason why it wouldn’t transfer to any niche..

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Over $4,000 for three days’ work a month

Smart marketers realize that coaching is made much more difficult by the need to schedule your time with that of your client

If your client works full-time (not to mention being in another country) it’s often tricky trying to co-ordinate a time to jump on a Skype call that is convenient for both of you…

…especially if you’ve allocated one day a week for the next 4 weeks to run your coaching program over.

There is a simpler way…

It will also bring a lump sum into your account AND makes it easier on both you and your client when it comes to arranging coaching times

It’s this:

Sell slots.

I’ve done this in the past and plan to do it very soon again.

Here’s how it’s done…

If you charge $200 an hour for your time, you should create a site that you can open each month where your clients can pre-book your time.

So $200 would buy one hour of your time

$1000 would buy 6 hours (you throw in an extra hour for bulk booking)

The beauty is that these slots can be redeemable over whatever period you choose – a month, three months, a year…

It’s up to you.

All you need to do is use an online diary such as appointlet.com so your customers can schedule online when they want to use their hours with you.

Of course, you can block off times when you don’t want to work too.

If you wish you can allocate just three days per month in one go to work with your clients or you can schedule out the equivalent of three days work over the whole month working just an hour a day or so.

Personally I like to get into the ‘mindset’ of coaching and work multiple hours per day.

It’s up to you

If you work the equivalent of just THREE days per month (at seven hours per day) you’d bring in $4,200 at $200 an hour.

Of course, you could also sell hours on an ongoing basis as part of a funnel or upsell structure and let your clients redeem their time at any point up to (for example) 18 months in the future.

Remember you’re getting paid at the time of the booking they book – you don’t have to wait until they redeem their time to bank the money.

It’s a wonderfully flexible and relaxed attitude to coaching in my opinion and even better, it allows your clients to prepare for their hour, and to use them at key points within their business expansion.

They might want an hour’s brainstorm with you initially and then implement your suggestions before coming back 3 weeks later to discuss their results.

Flexibility makes for great coaching and successful clients.

AND lump sums in your account when you need them by selling your time upfront.

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How I Structure The ‘Bread And Butter Part Of My Income…

For quite a while my income was shaky when I first went full-time online.

I’m not talking about the actual amount that came in – I seemed to earn at least the same as the previous month if not a little more each month.

But it felt shaky because I knew that I had to make sales every month to keep it coming, and that’s more stressful than you might think.

Don’t get me wrong, it’s not as stressful as being a coal miner or an emergency room nurse, but it did have its moments

And with one baby and another on the way, I knew I needed some stability financially as quickly as possible.

Remember although it had been a while since I quit my job I was still having to make NEW sales each and every month to keep my income at this level.

And that’s hard work whatever level you’re at.

So I took a step back and looked at the whole internet marketing niche from a very common-sense viewpoint

I could see I needed to build a core income, (or ‘bread and butter’ income as I later called it) that would basically pay my bills and leave me with room to breathe and be creative to build my business.

 I had to find a way to get hundreds of people to pay me on the same date every month so I knew when and how much money I had coming in…

 …and all I would have to do was create fresh content for them each month, NOT have to make new sales, be forced to find new customers or worry about driving new traffic.

 The answer was recurring payments, continuity, subscriptions, membership sites or whatever you want to call it.

 The payment processor (I used Clickbank to start with) was already available to me so I just needed to look round to see what type of product was selling well.

 I did a few day’s research and decided I’d go into the PLR creation business!

Within a month or so I’d built a PLR membership site (I outsourced the creation of the PLR packages)…

Within 30 days my original PLR site had sold out so I built a second one, marketed it in the same way and that one sold out too!

I learned quickly that limiting the places in my PLR membership worked very well in terms of scarcity, and limited each site to 100 people initially.

IMPORTANT: I worked my arse off to sell those PLR places, using all sorts of techniques from mailing my list right through to banners, swapping ad placements, offering $1 trials to my partner’s lists and including affiliate programs to attract more JV partners.

Looking back, one of the other best things I did was to work solidly for two days tracking and collating which selling/traffic method worked the best, and for the following month put all my efforts into THOSE methods alone.

The result was that I had much more than my monthly bills covered by this continuity (around $5400 per month and that increased dramatically as I added more continuity sites) and the stress and pressure of having to make new sales every month lifted like a kid losing his grip on a helium balloon.

$5400 was TWICE the salary I’d dumped to go full-time online BTW 🙂

So that was my method.

Simple and straightforward – just add hard work and mix.

It’s easy to do the same…

Research what content or service people want and make it into a continuity site.

Work your danglies off promoting it in every way you can think of or afford and then spend a solid 48 hours tracking which methods work.

Then work your butt off AGAIN focusing on just those methods.

Finally (and this is a biggie), plug your continuity program into the back end of EVERYTHING you do.

 EVERYTHING!

If you have a sales funnel make sure it’s in there, even if it’s entirely unrelated.

Yes even with unrelated products this does work but track and test it so you know your numbers.

Make sure that every new subscriber who comes onto your list knows about your continuity and are reminded regularly about it.

Create a discount offer and place your ad on your JV partner’s thank you pages in exchange for you promoting their launches

Email your ENTIRE list when you add new content. Tell them about this months’ exciting new content and if they haven’t joined yet tell them that they should.

Make the email appealing enough to pull in new members.

By doing this you’re letting existing members know that there is new content to download but you’re also making the email into a teaser to encourage new members.

If you frame your emails this way it’s really just sales copy 🙂

  1. Q. When is the right time to launch your first continuity site?
  2. A. RIGHT NOW!

As soon as you feel you know even the basics of your internet marketing business, start working on the continuity sites that will make up your bread and butter income.

It’ll take away much of your stress, remove your reliance on having to do launches every six weeks to make money and eventually it will totally remove some of the dependence you have on JV partners and affiliates.

It’s why I don’t need to do launches and why I don’t need affiliates.

It makes you free from needing others

It makes you your own person in a business sense.

Create continuity sites – it makes a HUGE difference.

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How a guy built a seven figure online business…

You ever noticed that some of the best online marketers don’t actually study online methods?

They study offline ‘traditional’ methods.

So anyway, this guy I know –  earns multiple seven figures a year from his online business.

His customers think he’s great and his products sell like crazy

His secret?

He studies traditional methods of selling.

I’m talking about techniques and methods that were popular before the internet, then he finds a way to automate it using technology and put it online.

Same techniques, newer technology.

For example, he knows that when you run an ad in a newspaper it needs to be seen on average around 8 times by a prospect before they’ll buy.

So he uses retargeting in his online business (you know those ads that seem to follow you around when you’re browsing?)…

…to make sure that he gets the necessary eight views (at least) per prospect.

He also knows that we’re more likely to go  back to the guy that we’ve successfully bought from in the past and that we trust for our next purchase rather than go to a new salesman or company

So he treats his buyers’ list like family.

He also knows that we’re more likely to buy based on:

==>> Trust

==>> Familiarity

==>> Word of mouth from trusted sources

==>> Past experience

==>> …and a dozen other factors rather than being sold by ‘cold’ marketers

So he uses technology to automate and replicate the conditions he needs and to fulfill the above requirements!

By clever use of Facebook, autoresponder emails, tweets, forums, psychology and tracking and testing he knows pretty much what he should be saying to his new  prospects, his existing customers, his existing subscribers, and his VIP clients at any given time to maximize their value to him

Technology doesn’t have to mean distant and impersonal either:

If a personal handshake is required to seal a deal with a VIP client he’ll replicate it with a personalized video, gift or (snail mail) letter that will have the same effect.

If he launches a new ‘line’ of goods or product he’ll hold a VIP ‘viewing evening’ for his most valued customers, and make them aware that they’re in his inner circle

I’ll say it again – He replicates the best ‘old school’ selling techniques using current technology.

If it worked fifty years ago don’t think it won’t work today, because my friend is living proof it DOES

When you first look at his business it looks horribly complicated.

But if you’ve ever bought a premium car from a salesman, bought shares through a city broker or hold an Amex Gold or Platinum card you’ll recognize what he’s doing immediately

He’s looking after his customers, in the same way, you’d be looked after at the Savoy or Waldorf Astoria in 1922

Sure, he might be using modern technology but he’s building relationships, selling products and acquiring prospects in ways that have been used for hundreds of years.

If you think online business is any different to offline business think again.

We’re still selling to human beings and we haven’t evolved anywhere near as fast as technology.

We still like to feel special.

The really successful marketers online know that and use it

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