How I Structure The ‘Bread And Butter Part Of My Income…

For quite a while my income was shaky when I first went full-time online.

I’m not talking about the actual amount that came in – I seemed to earn at least the same as the previous month if not a little more each month.

But it felt shaky because I knew that I had to make sales every month to keep it coming, and that’s more stressful than you might think.

Don’t get me wrong, it’s not as stressful as being a coal miner or an emergency room nurse, but it did have its moments

And with one baby and another on the way, I knew I needed some stability financially as quickly as possible.

Remember although it had been a while since I quit my job I was still having to make NEW sales each and every month to keep my income at this level.

And that’s hard work whatever level you’re at.

So I took a step back and looked at the whole internet marketing niche from a very common-sense viewpoint

I could see I needed to build a core income, (or ‘bread and butter’ income as I later called it) that would basically pay my bills and leave me with room to breathe and be creative to build my business.

 I had to find a way to get hundreds of people to pay me on the same date every month so I knew when and how much money I had coming in…

 …and all I would have to do was create fresh content for them each month, NOT have to make new sales, be forced to find new customers or worry about driving new traffic.

 The answer was recurring payments, continuity, subscriptions, membership sites or whatever you want to call it.

 The payment processor (I used Clickbank to start with) was already available to me so I just needed to look round to see what type of product was selling well.

 I did a few day’s research and decided I’d go into the PLR creation business!

Within a month or so I’d built a PLR membership site (I outsourced the creation of the PLR packages)…

Within 30 days my original PLR site had sold out so I built a second one, marketed it in the same way and that one sold out too!

I learned quickly that limiting the places in my PLR membership worked very well in terms of scarcity, and limited each site to 100 people initially.

IMPORTANT: I worked my arse off to sell those PLR places, using all sorts of techniques from mailing my list right through to banners, swapping ad placements, offering $1 trials to my partner’s lists and including affiliate programs to attract more JV partners.

Looking back, one of the other best things I did was to work solidly for two days tracking and collating which selling/traffic method worked the best, and for the following month put all my efforts into THOSE methods alone.

The result was that I had much more than my monthly bills covered by this continuity (around $5400 per month and that increased dramatically as I added more continuity sites) and the stress and pressure of having to make new sales every month lifted like a kid losing his grip on a helium balloon.

$5400 was TWICE the salary I’d dumped to go full-time online BTW 🙂

So that was my method.

Simple and straightforward – just add hard work and mix.

It’s easy to do the same…

Research what content or service people want and make it into a continuity site.

Work your danglies off promoting it in every way you can think of or afford and then spend a solid 48 hours tracking which methods work.

Then work your butt off AGAIN focusing on just those methods.

Finally (and this is a biggie), plug your continuity program into the back end of EVERYTHING you do.

 EVERYTHING!

If you have a sales funnel make sure it’s in there, even if it’s entirely unrelated.

Yes even with unrelated products this does work but track and test it so you know your numbers.

Make sure that every new subscriber who comes onto your list knows about your continuity and are reminded regularly about it.

Create a discount offer and place your ad on your JV partner’s thank you pages in exchange for you promoting their launches

Email your ENTIRE list when you add new content. Tell them about this months’ exciting new content and if they haven’t joined yet tell them that they should.

Make the email appealing enough to pull in new members.

By doing this you’re letting existing members know that there is new content to download but you’re also making the email into a teaser to encourage new members.

If you frame your emails this way it’s really just sales copy 🙂

  1. Q. When is the right time to launch your first continuity site?
  2. A. RIGHT NOW!

As soon as you feel you know even the basics of your internet marketing business, start working on the continuity sites that will make up your bread and butter income.

It’ll take away much of your stress, remove your reliance on having to do launches every six weeks to make money and eventually it will totally remove some of the dependence you have on JV partners and affiliates.

It’s why I don’t need to do launches and why I don’t need affiliates.

It makes you free from needing others

It makes you your own person in a business sense.

Create continuity sites – it makes a HUGE difference.

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE

How a guy built a seven figure online business…

You ever noticed that some of the best online marketers don’t actually study online methods?

They study offline ‘traditional’ methods.

So anyway, this guy I know –  earns multiple seven figures a year from his online business.

His customers think he’s great and his products sell like crazy

His secret?

He studies traditional methods of selling.

I’m talking about techniques and methods that were popular before the internet, then he finds a way to automate it using technology and put it online.

Same techniques, newer technology.

For example, he knows that when you run an ad in a newspaper it needs to be seen on average around 8 times by a prospect before they’ll buy.

So he uses retargeting in his online business (you know those ads that seem to follow you around when you’re browsing?)…

…to make sure that he gets the necessary eight views (at least) per prospect.

He also knows that we’re more likely to go  back to the guy that we’ve successfully bought from in the past and that we trust for our next purchase rather than go to a new salesman or company

So he treats his buyers’ list like family.

He also knows that we’re more likely to buy based on:

==>> Trust

==>> Familiarity

==>> Word of mouth from trusted sources

==>> Past experience

==>> …and a dozen other factors rather than being sold by ‘cold’ marketers

So he uses technology to automate and replicate the conditions he needs and to fulfill the above requirements!

By clever use of Facebook, autoresponder emails, tweets, forums, psychology and tracking and testing he knows pretty much what he should be saying to his new  prospects, his existing customers, his existing subscribers, and his VIP clients at any given time to maximize their value to him

Technology doesn’t have to mean distant and impersonal either:

If a personal handshake is required to seal a deal with a VIP client he’ll replicate it with a personalized video, gift or (snail mail) letter that will have the same effect.

If he launches a new ‘line’ of goods or product he’ll hold a VIP ‘viewing evening’ for his most valued customers, and make them aware that they’re in his inner circle

I’ll say it again – He replicates the best ‘old school’ selling techniques using current technology.

If it worked fifty years ago don’t think it won’t work today, because my friend is living proof it DOES

When you first look at his business it looks horribly complicated.

But if you’ve ever bought a premium car from a salesman, bought shares through a city broker or hold an Amex Gold or Platinum card you’ll recognize what he’s doing immediately

He’s looking after his customers, in the same way, you’d be looked after at the Savoy or Waldorf Astoria in 1922

Sure, he might be using modern technology but he’s building relationships, selling products and acquiring prospects in ways that have been used for hundreds of years.

If you think online business is any different to offline business think again.

We’re still selling to human beings and we haven’t evolved anywhere near as fast as technology.

We still like to feel special.

The really successful marketers online know that and use it

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE