Not Making Money in a Competitive Environment

You are not making money in a competitive environment because you are offering a single product. You may have high hopes. But, most people don’t make money online.

Your desire to succeed may be high. You need the extra money. You look forward to big commissions.

Yet you will probably fail. And you will fail because you cannot compete against more savvy marketers.

What is the key difference between you and those Lamborghini driving savvy marketers?

You Are Not Making Money in a Competitive Environment

Offering a single product in a competitive environment is not profitable.

McDonalds photo
Photo by spi516

Imagine going to McDonald’s and ordering a hamburger. Just a simple hamburger.

Who does that? Almost nobody.

A McDonald’s franchise owner would not be too happy to make 6 to 10ยข on the sale of only a single hamburger at a time. The real profits come from the fries and drinks people add to their order.

If all a McDonald’s sold were hamburgers, nobody could afford to invest more than a million dollars to get the fast food restaurant going.

Now imagine that you are selling a single product. It could be your own product or an affiliate product.

You set up an advertising campaign. Your campaign could use paid traffic or you could build a website and attract visitors using search engine optimization (SEO).

But, your efforts probably will not pay off if all you offered was a single product. The profits from that product would hardly pay for your advertising campaign.

Making Money in a Competitive Environment by Offering Several Products

This is why savvy marketers all offer multiple products, often in a one-time-offer (OTO) funnel. You start by ordering a basic item, then are shown additional items you can add to your order.

At McDonald’s the hamburger (or a Big Mac) is the front end product. Then you include fries and a drink to make the profits soar.

In the online marketing world, you start with a base product. Then you offer an upgrade to a “Pro” edition. Then you offer a commercial license. After that you offer unlimited access. Finally you offer a monthly subscription for addons that further enhance the product.

Make Money in a Competitive Environment

This is simply how online marketing works in today’s competitive environment. Those with big sales funnels make a lot more money than the novice affiliate marketer promoting a single product.

Affiliates who promote a single product cannot afford to bid on paid traffic against someone with a profitable OTO sales funnel. And free traffic is just too slow to make money quickly.

How Can You Make Money Online Fast in a Competitive Environment?

So, how can you make money online fast in a competitive environment?

You need to do three things:

  1. Offer multiple products in a funnel
  2. Build your own email marketing list to offer additional products
  3. Get targeted traffic to your opt-in page and your offer

This is a lot for someone just starting out. Or even for someone who has failed over and over again for several years.

But, there is an easy solution. And that is to use a great existing money producing funnel. Build and email list. And, start getting fast, targeted traffic to your opt-in page.