One reason you’re not making money online is that your web pages have no opt-in form. Opt-in forms are essential for email marketing and list building. Here are some tips.
Why You’re Not Making Money: Opt-In Form Tips
You should show each visitor to your site your opt-in form from your autoresponder. When a visitor fills in the opt-in form they become a subscriber to your email list. They give you permission to contact them by email. You can use email marketing to provide helpful tips and suggestions, as well as sales material.
Why You’re Not Making Money: Opt-In Forms Are Essential
Opt-in forms are essential to your online success. Marketers estimate that 95% of people visiting your site will click away before buying your product. This means that you lose the vast majority of people who see your site. If you display your opt-in form, some of those people who are really interested in your niche will fill out the form and subscribe to your email list.
You may have to contact prospects repeatedly and get them to view your site three or four times before they are ready to make a purchase decision. By getting their permission to email them, you will have additional chances of converting each visitor into a customer.
Your opt-in form should request enough information to contact a subscriber. But, don’t ask for non-essential information. Fewer people will fill out a form with lots of required fields (like phone number, address, income level, etc.). And, your goal should be to make it easy to subscribe.
Why You’re Not Making Money: Opt-In Form Placement
Put your opt-in form in a prominent position so the visitor will easily see it. Use an eye-catching design to capture their attention. You can present your opt-in form to visitors in several common ways:
- On every page of your site. In WordPress you can use a sidebar widget.
- At certain points in the content of a web page.
- In a pop-up when a visitor first arrives.
- In a pop-up when the visitor tries to close your page.
Give visitors to your page a reason to subscribe. You can offer them helpful tips, a software product, or a white paper on an interesting subject. But, visitors to your page need some incentive to give you their email address.
Why You’re Not Making Money: Opt-In Form Samples
Here are some effective opt-in forms. Take a look at them to learn what effective opt-in forms look like. Use them as models for your own opt-in pages.