Not Making Money in a Competitive Environment

You are not making money in a competitive environment because you are offering a single product. You may have high hopes. But, most people don’t make money online.

Your desire to succeed may be high. You need the extra money. You look forward to big commissions.

Yet you will probably fail. And you will fail because you cannot compete against more savvy marketers.

What is the key difference between you and those Lamborghini driving savvy marketers?

You Are Not Making Money in a Competitive Environment

Offering a single product in a competitive environment is not profitable.

McDonalds photo
Photo by spi516

Imagine going to McDonald’s and ordering a hamburger. Just a simple hamburger.

Who does that? Almost nobody.

A McDonald’s franchise owner would not be too happy to make 6 to 10¢ on the sale of only a single hamburger at a time. The real profits come from the fries and drinks people add to their order.

If all a McDonald’s sold were hamburgers, nobody could afford to invest more than a million dollars to get the fast food restaurant going.

Now imagine that you are selling a single product. It could be your own product or an affiliate product.

You set up an advertising campaign. Your campaign could use paid traffic or you could build a website and attract visitors using search engine optimization (SEO).

But, your efforts probably will not pay off if all you offered was a single product. The profits from that product would hardly pay for your advertising campaign.

Making Money in a Competitive Environment by Offering Several Products

This is why savvy marketers all offer multiple products, often in a one-time-offer (OTO) funnel. You start by ordering a basic item, then are shown additional items you can add to your order.

At McDonald’s the hamburger (or a Big Mac) is the front end product. Then you include fries and a drink to make the profits soar.

In the online marketing world, you start with a base product. Then you offer an upgrade to a “Pro” edition. Then you offer a commercial license. After that you offer unlimited access. Finally you offer a monthly subscription for addons that further enhance the product.

Make Money in a Competitive Environment

This is simply how online marketing works in today’s competitive environment. Those with big sales funnels make a lot more money than the novice affiliate marketer promoting a single product.

Affiliates who promote a single product cannot afford to bid on paid traffic against someone with a profitable OTO sales funnel. And free traffic is just too slow to make money quickly.

How Can You Make Money Online Fast in a Competitive Environment?

So, how can you make money online fast in a competitive environment?

You need to do three things:

  1. Offer multiple products in a funnel
  2. Build your own email marketing list to offer additional products
  3. Get targeted traffic to your opt-in page and your offer

This is a lot for someone just starting out. Or even for someone who has failed over and over again for several years.

But, there is an easy solution. And that is to use a great existing money producing funnel. Build and email list. And, start getting fast, targeted traffic to your opt-in page.

Why You’re Not Making Money: No Targeted Traffic

Targeted traffic is simply the flow of visitors to your site who are interested in the topic or niche of your site or web page. These are people most interested in what you have to say.

The primary purpose of getting targeted traffic to your site should be to build your own email list. You may also get the bonus of immediate sales.

Get Targeted Traffic to Your Site

There are two ways targeted traffic comes to a particular page of your site.

  • Free Traffic

    The first way to get targeted website traffic is to make your site attractive to the search engines. There are two important steps in this process.

    1. On Site Optimization. You design each page of your own site to discuss a certain topic or keyword phrase. You mention that keyword phrase several times. And you use other words and phrases that are closely related to your targeted phrase.
    2. Off Site Optimization. You work to get other sites to link back to your site.

    This technique provides targeted traffic, but it comes slowly because it takes a long time to optimize your site for the search engines.

  • Paid Traffic

    The second way to get targeted traffic to your site is through paid traffic. There are several popular ways to buy targeted traffic.

    1. Buy Search Pay Per Click Traffic

      Search engines display web pages that they believe relate to the search phrase you typed in. But they also sell ad space. In Google, for example, several of the top search results Google shows you are actually ads. Also, results you see to the right of the main search results are also ads. You bid a certain amount of money per click to get your ad displayed for certain search terms. You pay each time your ad is clicked. Then, when someone clicks your ad, they are shown the web page you want them to see. This technique can provide fast targeted traffic, but it is very competitive and the cost per click can be high.

    2. Display Ads

      Most popular websites sell advertising. You are probably familiar with news sites or social media sites. These, and many other sites, sell ad space to marketers. Facebook, for example, sells advertising space. A marketer can select certain characteristics of Facebook users they want to see their ad. Marketers can select people to see their ad based on interests, geographic location, age, job classification, even income level. This helps them select a finely targeted audience to see their ad.

    3. Email Targeted Traffic (Solo Ads)

      People who already have a mailing list will sell space in an email for your ad. The list owners may put your ad in their newsletter or they may send a single or solo email with your ad. You choose an email list owner whose niche is related to your own niche. These targeted visitors can come quickly. And, there are many email list owners you can use.

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Why You Are Not Making Money

You are not making money online and are frustrated, disappointed, and ready to give up. Here are some of the reasons why you are not making money and what you can do about it.

Everyone wants to see money flooding into their bank accounts from their online business. But, most people are not working the right business model for raking in large amounts of cash.

Reasons Why You Are Not Making Money

Here are a few of the reasons you may not be seeing the kind of online success you have hoped for.

  1. You Are Not Making Money Because You Are Not Building a List

    You Are Not Making MoneyIt’s pretty easy to understand that if you are not building an email marketing list, then you are starting over each and every day. You use email your marketing list to repeatedly contact those who are interested in your niche. This means you need an autoresponder and you need to use your autoresponder to capture leads. More About the Importance of an Autoresponder

  2. You Are Not Making Money Because You Don’t Have a Opt-In Page

    You must have a page to display your autoresponder’s opt-in form. This can be on your own website or another website that offers high quality opt-in pages. More About Using an Opt-In Form

  3. You Are Not Making Money Because You Do Not Get Targeted Traffic

    You get targeted traffic in several ways. The first way is to have a website and work to get the search engines to display your website in the search results for popular keyword phrases. This usually requires some skill and takes a lot of time and effort. Or, you can get targeted traffic using paid traffic. This is often costly and if you don’t know what you are doing you can waste a lot of money very quickly. More About Getting Targeted Traffic

  4. You Are Not Making Money Because You Are Not Emailing Your Prospects

    It often takes 7 or 8 contacts with a prospect before they will buy from you. You must get prospects on your list in order to contact them repeatedly. And, your emails must be high quality. More About Emailing Your List

  5. You Are Not Making Money Because You Are Offering a Single Product

    You may be trying to promote a single product, hoping to make money. But, nearly all successful online marketers are promoting several products in a series or sequence. People often refer to as a “funnel.” After someone buys one product, you offer them another product, and then another. Some products provide you with a one time commission while other products provide you with ongoing income. The money you make offering a single product cannot match what you could be earning with a good sales funnel. More About Succeeding in a Competitive Environment

  6. You Are Not Making Money Because You Are Not Testing and Optimizing

    You must constantly test and optimize your marketing efforts.  In order to be competitive, you need to test and optimize your lead capture pages, your emails, and your products to become as efficient and effective as possible. The market is very competitive. And, if you are not constantly testing and optimizing your business model, you will find your profits dwindling to nothing. More About Testing and Optimizing

  7. You Are Not Making Money Because You Are Not Willing to Learn

    Let’s face it. Online marketing is probably a new skill you need to master. If you struggle and think you are being left behind, then you are doing something wrong. You simply need to learn what works and start applying yourself to do what works. More About Being Willing to Learn

Disappointed That You Are Not Making Money

If all this sounds like a lot of work, it is. And, it can be costly. For example, you’ve probably heard of ClickFunnels™. Well, ClickFunnels™ alone costs from $97 to $297 per month. But, it can be a great value when you have your own products to sell.

But, if you are like most markets who are struggling to make it online, you can’t spend all the time and money on something that might work. You must use a system that has been proven to work, a system that is constantly being improved to make it more effective. And, a system that provides training so you can master the skills you need to succeed.

How Can I Start Making Money?

OK. You may be asking, “How can I start making money from home?

You can avoid failure by using a complete system that has a great sales funnel, excellent lead capture system, a powerfully effective email sequence, and all the training you need.

You may also be wondering, “How can I start making money right now??”

You don’t want to spend months, or even years, blogging, building a following and ranking in the search engines. You want rapid success. You need to follow a system that works.