What are Solo Ads and what are the best places to buy solo ads? A solo ad is sent out by an email list owner to subscribers. Subscribers click a link in the ad to visit a web page of your choice.
Solo Ads Guaranteed Clicks
You usually buy solo ad clicks in units of 100. So, you may purchase 100 clicks, 200 clicks, or 300 clicks, etc. The people who click to your page are “leads” or prospects that will read your offer. Typically list owners charge from 35¢ to $1 per click. Very high quality clicks may cost $2 per click or more.
When you compare the cost of clicks from solo ads to sources such as Google’s AdWords, Bing Ads, or other pay per click (PPC) sources you can see a definite price advantage. For example, most clicks in AdWords for “make money online” related keywords hover between $1.80 and $2.30. So, solo ads are a bargain.
Send Click to Your Opt-In Page
Most savvy marketers will buy solo ads to build their own email lists. So, they will send solo ad clicks to their squeeze page or opt-in page. This page usually contains a headline that promises a benefit, some bullet points of addition benefits, and an opt-in form. Some pages also offer a freebie that can be downloaded after subscribing.
After a visitor submits their contact details to subscribe, they are typically sent to a product sales page. There is where the solo ad buyer makes upfront money.
The idea here is to first capture the lead to build your list. Then send the lead to a sales page. It the lead buys the product you have made some money. If the sales page is very good and a fit to what your lead wants, you may make more money than the solo ad cost you.
In any case, you will gain more subscribers. And, your autoresponder followup sequence will provide you with many more opportunities to sell them a product. The common wisdom for an email list tells us that each subscriber is worth $1 per month in income.
Ads for the Internet Marketing Niche
Most solo ad sellers have lists of business opportunity seekers. Subscribers are looking for way to make money online, they want to work from home, or they are interested in cryptocurrency systems.
You need targeted traffic to have a good response to your opt-in page. If your area of interest is different, you should be sure solo ad sellers have a specific list of people interested in your niche.
How Much Tier 1 Traffic?
Solo ads bring you traffic or clicks from subscribers to a list. But, who is on that list? This is an important question.
If you are buying solo ad clicks, you want people with credit cards and available money to see your targeted web page. And, for English language sites, you want people who speak English to see your web page.
We call the Unite States, Canada, Great Britain, Australia and New Zealand Tier 1 countries. Clicks from these countries are Tier 1 clicks.
Most solo ad sellers will tell you what percentage of their subscribers are from Tier 1 countries. They may states that they deliver, say, 90% Tier 1 clicks. Some sellers will claim different percentages of Tier 1 clicks.
You can usually pay a little more for 100% Tier 1 clicks if you want.
What Are Solo Ads? Buyer Traffic or Non-Responsive Traffic
Again, we can ask, “Who is on the list?” Are subscribers proven buyers of products than have been promoted to them? Are they just “lookers” who have not bought any products? And, how old is the list?
Obviously, it would be best to have proven buyers look at your offers. Proven buyers are more likely to buy other products. While those who have never bought products are less likely to respond to your offers.
Some list owners keep their lists up-to-date by periodically purging non-responsive subscribers. Such a list is higher quality than a list with a lot of non-responsive subscribers.
You will notice differences in results from clicks from different solo ad sellers. There are some statistics you should record from each solo ad source.
- Opt-In Rate: This is the percentage of people who click to your opt-in page who subscribe to your list.
- Cost per Click (CPC): This is how much you paid per unique click.
- Earnings Per Click (EPC): This is how much you make from your offer divided by the number of clicks. You should direct people who subscribe to an offer to get some immediate compensation.
- Over Delivery: Most solo ad providers will deliver more clicks to your web page than you purchased. Many solo ad providers promise an over delivery rate like 10%.
Tracking these statistics for each solo ad you purchase can help you know which vendors to use again and which to avoid.
Best Places to Buy Solo Ads
There are a number of places to find solo ad sellers.
- A number of solo ad sellers can be found on sites like Udimi.
- Some sites like Solo Ad Blasts offer solo ads for many different niches.
- And, there are individual selling solo ads who are listed in places like the Warrior Forum.
In addition, you can find results and evaluations of solo ad sellers on Facebook in groups with the title “Solo Ad Testimonials”.
There are, of course, alternatives to solo ads. One alternative is promoting your offer to various Facebook groups. You can get a Facebook group blast and get 5000 targeted visitors to your site at minimal cost. Another alternative is eMillionClicks.com which uses clicks to expired domains. There is also Niche Online Traffic that provides targeted traffic at a good price.
And then there is using bulk email. You can send emails to 2.3 million people each day. You can send a targeted email to prospects interested in your niche.
Solo Ads – The Truth
What’s going on guys? Vinny here. We’re gonna talk about solo abs- the truth.
Okay. So there’s a couple questions that we want to answer about solo ads. What are solo ads; expectation of solo ads; and how to get started with solo ads.
What Are Solo Ads?
So what are solo ads? Solo ads are a form of email advertising. There’s people out there who have huge email list, okay. Some have a list as small as five thousand; some have lists as far as 500,000, okay. So what you do, you pay to advertise to their email list. You buy clicks.
Now there’s different clicks you can buy. You can buy 50, 100, 200, 300, all the way up to a thousand clicks or more. And they charge you for those clicks.
Ways to Build Your List
Now, a lot of people when they buy a solo expect to get sales. And that is the wrong attitude. The whole purpose of solo ads is to build your email list. Just the whole purpose of solo ads. There’s no other purpose of solo ads. Your whole purpose is to build your email list.
When you advertise to people through solo ads sometimes, yes, you will get sales. Don’t get me wrong. But the whole purpose is to build your email list. Because you need to build know, trust, relationship. This is the only way you’re gonna get sales guys is to build that, know, like, trust. People don’t know who you are. They need to like you. And they need to trust you in order to spend their hard-earned money with you.
Now, depends on what you’re selling as regards as how many sales you’re gonna get. A lot of the times people are looking for products such as health and fitness products that they’re they will buy immediately. But when it comes to business opportunity, if they’re not actively searching for one, and they don’t really, not really, looking, it’s gonna take time and a couple of exposures for them to spend money with you because they need to know if you’re, they know you, need to like you, and need to trust you.
That’s why it’s important to brand yourself when you are building your landing page. What I mean by branding yourself in your bridge page, people need to see a photo of your face or they need to see a video of you because video is the best way to build that trust with people. So if you’re not on video, please get on video or make sure you have a picture up in your bridge page. Guys, okay, because people need to build that trust.
So that is the whole expectation of solo ads. It’s not to get sales immediately. But think of it as building your email list, okay. And this will lower your expectation of solo ads, okay. And this will be better for you in the long run.
You want to build your email list, okay. I’m gonna keep saying that because I want you guys to understand that a lot of people don’t understand. I have people who join my team before, and you know, I tell them tell everyone that you should buy solo ads if you are looking to accelerate your business. And what I mean by that is, to build your email list a lot faster than doing free traffic, okay.
What Are Solo Ads? Sales are Secondary
Now nine times out of 10 guys you’re not going to get sales when you run solo ads. Sometimes you do get sales; sometimes you get on the streak, and you may get to three sales of people who will buy your opportunity. Especially if it’s a low price point. People, there’s impulsive buyers out there, okay. But the purpose of the solo ad is to build your email list; to market to your email list, okay. To give them value and to direct them back to the sales page. Give them value, direct them back to the sales page. Give them value, okay, and this will build that know, like, trust.
So when you do a solo ad run right, and let’s say you buy a hundred clicks, okay, and let’s say you got 49 opt-ins, I mean do you have 49 people added to your email list, okay. So what you want to do is send them a series of emails through your autoresponder. Now we’re gonna put V for value, V for value, and then another offer, okay. For sales, okay.
So that’s what you want to do. You want to have an email follow-up giving them value. Maybe they’re struggling with getting traffic in their business. Or maybe they’re struggling. You don’t have a consistent way of following up with people. They need an autoresponder. You may help them to get an autoresponder, or build a sales page, or a sales funnel. And then you want to direct them to the sales page. Guys, value, value, sale. And you do this until they either, they buy or they unsubscribe from your email list. But this is the whole purpose of a solo ad.
All right. So I hope you guys understand that. Because when I first got started I thought I was supposed to get sales from my solo ads. And that’s not the case.
Get Started With Solo Ads
So how do you get started with solo ad advertising? Now there’s different companies out there. The one I use is Udimi. Reason why I used Udimi, I’ve very good results. They have built trust with them. And I have got a substantial email list using Udimi. I like Udimi traffic. Now, there’s other ones out there I really can’t speak on because I don’t use them. But for sure, I do use Udimi. There will be a link below this video for you to sign up with Udimi if you don’t have Udimi account.
And I advise you to test your traffic. Buy 50 clicks, buy 100 clicks. And test the traffic. Guys, see how many opt-ins you get, okay. There’s different types of sellers out there. Some seller sells click as low as 35 cents. Some sell as high as 70 cents or more. Sometimes it just depends okay the higher amount of you spend on it. On the lead then the better the lead will be.
I like to buy top-tier traffic. That means US, Canada, Australia, UK. All right. That’s the type of traffic that I like to buy. And you want to spend a little bit more money when you’re buying top-tier traffic to build your email list, okay. They tend to respond better. So again there will be a link at the bottom of the video for you to sign up with Udimi and test the traffic.
Testing Solo Ads
Again, marketing is all about testing. You have to test, test, test, test, test, test traffic. And if you find something that works, then you want to scale up from there, okay. But sometimes a lot of us are scared to invest in our business, all right. And if you, you’re very scared to risk money, guys, then you shouldn’t be in business, okay. Playing a simple flat out, shouldn’t be in business if you’re scared to take a risk. If you’re an entrepreneur you’re going to have to take risks. That’s what a life is all, about taking a risk, okay. Don’t take a risk, you’ll never know if it works or not, alright.
What Are Solo Ads? Solo Ad Co-op
So what I’ve done and what I’ve created is a way for you to lower your risk, okay. I created a solo ad co-op. And what a co-op is, is a group of members of people and we all spend a little amount and we buy clicks, okay. So the co-op that I created it’s only $20 a week. Now as far as I’m like as I’m concerned there’s no other place online where you can buy sell ads for that cheap, okay.
Now the more members that we get the more clicks you’ll receive on a weekly basis. So how it works is you pay $20, I’ll buy the traffic from proven solo ad vendors, okay. And then you guys will be put on a link rotator, okay. Everybody will see the same equal amount of traffic each week. And then we’ll send clicks to any landing page of your choice, okay. Now the email swipes that we use are very generic, so they can be you applied to any business, okay. Now we’re not doing this for health and fitness right now, but internet marketing, affiliate marketing. That can be applied to any business like that, okay.
What Are Solo Ads? Internet Marketing Niche
Guys, so if you are in affiliate marketing business, or MLM, network marketing, affiliate marketing, you can join this co-op. All right now. There’s not going to be our monthly reoccurring fee so for instance if one week you can’t afford the $20 then you don’t have to buy in for that week, okay. Guys so you just pay twenty dollars a week on Thursday, every Thursday, your twenty dollar payment has to be in by 9:00 p.m. Eastern Standard Time, okay.
All the information will be below this video also, okay. So your payment has to be in by Thursday 9:00 p.m. Eastern Standard Time, okay. Let me take PayPal payments. And all that will be explained when you send in your payment. You’ll be able to send in your link also, okay. So every week regardless, $20 and your link okay.
Let me put this down here to link to whatever landing page that you want to choose. And then I’ll send an email out either Friday night or Saturday. It will tell, I’ll tell you how many clicks you’ll receive for that week, or you should be expecting, okay. Now I’m not gonna be responsible for tracking your clicks you gonna have to do that yourself. There’s different software’s out there or links that you can use to track how many clicks that you receive, okay.
But everyone will receive the same amount of clicks. Alright. So again, this is the easy way to start to receive traffic on a consistent basis, okay. So the more members that we have the more clicks you will receive. So I encourage you to let your team know about this. That the people that you marketing to, let them know about the co-op. Anyone can join this co-op. Because we use generic email swipes so it can be applied to any business. So that’s what I’m doing guys to help you guys out because traffic is like the number one problem people really have a hard time generating traffic on a consistent basis. By having this co-op you guys will have a way to generate traffic on a consistent basis.
What Are Solo Ads? Now You Know
So that’s going to end our video. If you enjoyed this, please like, comment, subscribe. If you have any questions or concerns, please leave a comment below this video and give me a thumbs up. It really helps my youtube channel. Subscribe, hit that subscribe button, and I’ll see you guys the next video. Thank you.
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